The acquisition of Technico, an Australian company with technology leadership in the production of early generation seed potatoes, helped the business access a ready pipeline of new high-yielding varieties of chipstock potato seeds.
The Development Gateway Award previously known as the Petersberg Prize for its trailblazing e-Choupal initiative. It currently focuses on exports and domestic trading of: ITC seeks to focus on this segment and exploit the market opportunity for tropical fruits and fruit products, where India has a natural advantage of growing the complete range, including exotic varieties.
Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity. This award recognises ITC's pathbreaking e-Choupal initiative.
He spent 27 years in the Cigarettes Business in various capacities in the Technical function across manufacturing units and Head Office. On the anvil are plans to channelise other services related to micro-credit, health and education through the same 'e-Choupal' infrastructure.
To know more about ITC Agri Business' Rural Marketing initiatives, click here Processed Fruits "In line with its strategy of achieving a higher order of value capture, the business also focuses on the value added segment, steadily enhancing its basket of offerings with several new products.
Data accessed by the farmers relate to the weather, crop conditions, best practices in farming, ruling international prices and a host of other relevant information.
A Customer Centric Approach ITC's Agri Business Division continues to use innovation as its core strategy to retain its position as the one-stop shop for sourcing agri-commodities from India.
Previously, he was Executive Vice President, Operations and also the national head of the path breaking e-Choupal project.
ITC is the first Indian company and the second in the world to win this prestigious award. It included branded packaged foods and personal care products.
The Golden Peacock Innovation Award The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.
Links to Press Reports. This award is for using information technology for the economic development of rural communities. A Customer Centric Approach ITC's Agri Business Division continues to use innovation as its core strategy to retain its position as the one-stop shop for sourcing agri-commodities from India.
The Model in Action Appreciating the imperative of intermediaries in the Indian context, 'e-Choupal' leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA.
ITC has made significant investments in web-enabling the Indian farmer. Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy.
This enthusiastic response from farmers has encouraged ITC to plan for the extension of the 'e-Choupal' initiative to altogether 15 states across India over the next few years. Several alternative and innovative solutions - some of them expensive - are being deployed to overcome these challenges e.
Choupal Saagar Following the success of the e-Choupal, the Company launched Choupal Saagar, a physical infrastructure hub that comprises collection and storage facilities and a unique rural hypermarket that offers multiple services under one roof.
The Award is a recognition of ITC's successful integration of its IT usage with its business processes, specially the e-Choupal initiative. Strict quality control is exercised at each stage to preserve the natural flavour, taste and aroma of the various agri products.
As a direct marketing channel, virtually linked to the 'mandi' system for price discovery, 'e-Choupal' eliminates wasteful intermediation and multiple handling. Links to Press Reports. The business has commenced procurement of chipstock potatoes, one of the critical raw materials in the manufacture of the Company's 'Bingo.
The unique e-Choupal model creates a significant two-way multi-dimensional channel which can efficiently carry products and services into and out of rural India, while recovering the associated costs through agri-sourcing led efficiencies.
This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.
ITC shares fell by 2. The Development Gateway Award previously known as the Petersberg Prize for its trailblazing e-Choupal initiative.
Started inthe crop portfolio includes soya, paddy, cotton, maize, bajra, wheat, gram, mustard, sunflower and potato. At present, he leads the Commodities portfolio of the Agri Business Division with focus on Value Added commodities comprising spices, wheat, oilseeds, coffee, fruit-pulp and marine products.
Major customers include Cargill, among others, who source agriculture commodities and food products from India. The Stockholm Challenge for the e-Choupal initiative. The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative.
The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. This networking with the farming community has enabled ITC to build a highly cost effective procurement system.
ITC's e-Choupal has won numerous awards: United Nations Industrial Development Organisation (UNIDO) Award at the international conference on Sharing Innovative Agribusiness Solutions at Cairo for ITC's exemplary initiatives in agri business through the e-Choupal.
ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.
Jul 30, · Yippee will progress even if Maggi returns: VL Rajesh, ITC food business chief executive 26 Oct,AM IST. Rajesh told ET that ITC is back on sales in instant noodles and packaged food business will be the main driver of ITC’s plan to become country’s largest FMCG firm.
Special Correspondent To invest Rs. cr. in an integrated food park and logistics hub Two mid-segment hotels planned in Haldia and SiliguriProposes an IT Park and an agri-retail venture KOL. ITC is one of India's largest integrated agri business enterprises with significant presence across every node of the agri value chain.
The leadership position of ITC's Agri Business is anchored in its strong and enduring partnerships with farmers across the country, which has revolutionised the agricultural sector in rural India. In line with its mission of improving the quality of life in rural India, ITC's Agri Business has launched a flagship extension programme called 'Choupal Pradarshan Khet' (CPK) or demonstration plots to help farmers enhance farm productivity by adopting agricultural best practices.Itc agri business plan